PTAs, schools and libraries need to fund raise. They need new ideas that can raise a lot of money quickly. Candy and cookies are fine, but many parents feel that they need ideas that will excite children and their parents about the effort. One of my books, The Monster on Top of the Bed, was recently reviewed by the blog 2 Wired 2 Tired. It’s a wonderful review, that includes pictures of the writer’s children with my book. I suggest that you read it. In that post the writer said:
Overall I have to say that the book was a huge success… especially since all the recent purchases at the school book fair have been totally ignored since this book came in the mail!
That statement got me to thinking about how this particular book has true value for PTAs as a fund raiser. Children love the book. They would not hesitate to tell any of their friends about it. In fact, children would be delighted to take a special sponsored edition of the book that has a picture of their school on the back cover and explains how this book is being used to raise money for any number of things, including:
- Books for the library
- Books for the classroom
- After school activities
- Reading programs
- and the list goes on and on.
Just imagine if a child you know came up to you, proudly pointed to the back cover of The Monster on Top of the Bed and said something like this: “This is a picture of our school’s nurse. We’re selling this book to remodel the nurse’s office and buy her things. Would you be interested in buying this book. I’ve read it, and I love it. You don’t have to pay for it now. Just sign this sheet.”
Imagine on the sheet that you had your choice of a paperback version, a hard back, and a hardback with a book flap and a small book accompanied by a CD. Imagine that you asked the student a question. Imagine that she told you all about why she loved the book. Might you buy the book for your children?
It’s easy to raise $2,500 if children ask
Children love the book, and they’re happier to sell it than to sell candy. When they sell candy they just give out a sheet. When they ask people to buy this book, they’re excited. They’ll talk for minutes about why the book is great. If 100 children ask 10 people to buy the book and half do buy that’s 500 copies sold, and if the PTA makes $5 a book, that’s $2,500, but that’s just the beginning.
The publisher will create a special web page for the book that parents can tell their friends about by
- putting links on their personal web pages, or
- giving out a flyer.
This web page can be publicized in newspapers and through Public Service Announcements on the radio or TV.
Here’s an example of a press release. The publisher will work with you to craft the right words to get results:
The PTA at the Roberts school is selling a special limited edition of Alan Jordan’s The Monster on Top of the Bed to raise money to remodel the nurse’s office. (Details about the remodel go here.) You can get your copy by going to http://www.NewNursesOffice.com. (Of course this would be a special URL.)
In The Monster on Top of the Bed scary monsters are converted into friends. “What are you talking about?” you say. I’m talking about a book (and many other resources) that you read and your children will read. When you run out of time to read and re-read the story (children love to it read it over and over) you can download free .mp3 files where professionals perform the story two pages at a time in English, Spanish and Italian.
The Monster on Top of the Bed gives children the magic words, the special mantra, to banish monsters whenever they want. More than that, The Monster on Top of the Bed gives children who are not afraid of monsters, the knowledge they need to prevent monsters from robbing them (and you) of their precious sleep.
Children from the Roberts school have recorded a message that says why they love the book. You can hear that by calling (area code) 555-1234. (Of course this would be a real number.)
Orders can be placed by calling (area code) 555-2364, or by sending a check for $20 to (name and address) or by visiting http://www.NewNursesOffice.com. (Of course this would be a special URL.)
Through the power of a special “Facebook Fan Page,” parents can tap into the networking abilities of Facebook. Parents spend time on Facebook anyway. The publisher will outline a strategy that will make sales through Facebook to viral. (That means that many people hear about the book and buy it through word-of-mouth advertising.)
For more information visit the Sponsored Editions page of Monbed.com.